Privacy Policy

Last Updated: April 2026

1. Information We Collect

We collect only the information necessary to deliver our products and services:

• Email Address: When you voluntarily sign up through one of our opt-in forms (e.g., to receive a free guide, purchase a product, or subscribe to a newsletter).
• Payment Information: When you make a purchase, payment is processed securely through Stripe. We do not store your credit card number, CVV, or full payment details on our servers. Stripe handles all payment data under their own PCI-compliant security standards.
• Anonymous Visit Tracking: We use localStorage (not cookies) to assign an anonymous visitor ID for basic site analytics. This helps us understand traffic patterns without identifying you personally.
• Google Analytics: We use Google Analytics to understand how visitors use our site. This collects anonymized data such as pages visited, time on site, and general geographic region. See Google's Privacy Policy for details.
• Device Information: Browser type, screen size, and language preferences are collected anonymously for analytics purposes only.

2. Health Information

We do NOT collect any health or medical data. Some of our products contain educational content about health and wellness topics. This content is for informational purposes only and does not constitute medical advice. See our Disclaimer for full details.

3. How We Use Your Information

We use the information we collect to:

• Deliver digital products you have purchased
• Send newsletters and updates you have opted into
• Respond to support requests
• Improve our website and products based on anonymous usage patterns
• Process refund requests

4. Email Communications

We use MailerLite to manage our email newsletters and automated sequences. You can unsubscribe at any time using the unsubscribe link at the bottom of every email. We will never sell or rent your email address to third parties.

5. Cookies

We do not use cookies for tracking. We use browser localStorage to maintain an anonymous visitor ID for analytics. This data stays on your device and is not transmitted to any third party. Google Analytics may set its own cookies as described in Google's privacy policy.

6. Third-Party Services

We use the following third-party services:

• Stripe: Payment processing (Stripe Privacy Policy)
• MailerLite: Email marketing (MailerLite Privacy Policy)
• Google Analytics: Website analytics (Google Privacy Policy)
• SimpleStats: Self-hosted anonymous visit tracking (no third-party data sharing)

These services may collect information as described in their respective privacy policies. We do not share your personal information with any other third parties.

7. Data Sharing

We do not sell, rent, or trade your personal information. We may share your information only:

• With your explicit consent
• To comply with Canadian legal obligations
• To protect our rights and prevent fraud
• With service providers listed above, solely to deliver our products and services

8. Your Rights

You have the right to:

• Access your personal data we hold
• Request deletion of your data
• Unsubscribe from email communications at any time
• Request a copy of any data we have about you

To exercise any of these rights, email [email protected].

9. Data Retention

We retain your email address for as long as you remain subscribed to our communications. Purchase records are retained as required for tax and legal purposes. You may request deletion of your data at any time by contacting us.

10. Canadian Privacy Law (PIPEDA)

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's federal privacy law. This means we:

• Only collect information with your knowledge and consent
• Collect only what is necessary for the purposes identified
• Use information only for the purposes for which it was collected
• Protect your information with appropriate security safeguards
• Make our privacy practices available to you
• Provide access to your personal information upon request

11. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect information from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the date at the top of this policy.

13. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact:

Scott Covert
Email: [email protected]
Text: (705) 710-1074
Phone: (705) 749-2225
474 Wellington St, Unit A
Peterborough, ON Canada K9H 5C5